DS is a French luxury brand that entered Iranian market nearly 1 year ago.
Every young and adventurous brand that enters a new market, needs storytelling and a platform to build on.
As a result, DS held a conference with a vision to create this platform. The first step in such programs would be to create brand awareness.
In Ds conference, all of the Arian Motor Taban’s staff whom had a direct contact with DS brand gathered to exchange information and achieve a greater vision about DS.
After a brief interactive session, this conference created an opportunity for staff to visit all of DS products in person. Talking about products with experts was the main way to achieve brand awareness in this phase.
Finally, a live test drive was the last part of the show. This conference was the first step of executing a precise marketing campaign to introduce “Spirit of Avant-Garde”.